Utah Email Marketing Specialists

Marketing Route offers email marketing services that nurture leads & speed up your sales life cycle. Our process involves:

Phase 1 – Email Marketing Strategy

The first thing that Marketing Route will do is to develop an email marketing strategy for your business. We will then define the “who, when, what, and how” of your campaign.  After which, we will research your audience and determine who’ll be the best target audience. Then we will craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.

Phase 2 – Lead Magnets

The next thing Marketing Route that will do is to create a strategy that will develop your email list. This normally involves developing lead magnets, or attractive offers, that will encourage people to provide you with their email addresses in exchange for something of value to them. Some examples include checklists, free guides, eBooks, quizzes, and much more. We will work with you to attract more leads for your business.


Phase 3 – Website Call-to-Actions

The next step that Marketing Route will take is to implement call-to-actions on your web presence in order to promote your lead magnets – created in the previous phase. This will help in converting your website visitors into email subscribers. Examples of website call-to-actions include website pop-up forms, floating headers, sidebar forms, and much more.

Phase 4 – Advertising Campaigns

The fastest way that we’d recommend to grow your email list is to advertise your lead magnets. We will incorporate social media advertising and also search engine advertising services in order to achieve this effectively. We will then advertise your lead magnets on search engines or social media so as to generate more subscribers. We will then direct traffic from the advertisements to a customized landing page that allows people to opt-in to your brand’s email list.

Phase 5 – Email Marketing Software

Marketing Route will help you to select and implement appropriate email marketing software in order to receive leads and send to them emails. In case you already have a preferred email marketing software, we can integrate it on your behalf as long as it fits within our capabilities. Whether you prefer Constant Contact, Mailchimp, Infusionsoft, Marketo, Salesforce or Zoho, we can help you set up your email rules and user segmentation!

Phase 6 – Email Newsletters

Marketing Route’s email marketing specialists will design email newsletters that will reflect your business. In addition, the campaign emails we develop will use best-practices for open rates, click-through-rates, email deliverability and conversions. The email content may include case studies, relevant blogs, upcoming events, and more.

Phase 7 – Email List Maintenance

Marketing Route will also perform routine email list maintenance. This is important because it enables us to remove unengaged subscribers from your email list. This is because, when subscribers do not engage with your emails, it negatively impacts your email deliverability. This means that, if you have a bad list, you’ll end up in the spam folder. We consistently monitor your contacts’ engagement in order to ensure that you have a healthy engaged email list.

Phase 8 – Email Marketing Reporting

Marketing Route will send you monthly reports that break down breakdown your email marketing performance. We focus on open-rates, conversions, click-through rates, and subscribers. On a monthly basis, we review, strategize and analyze in order to improve these results.

Marketing Route can manage more than just your email marketing campaign by offering full-service solutions to help you grow your business and optimize your email marketing efforts. Our email marketing services are founded on high integrity because we want to earn your trust by providing great work. In addition, we have designed our email marketing services to suit small business owner’s budgets.


Ready to get started with email marketing?

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