Salt Lake City, UT Data Analytics Agency

Google Analytics

Do you want to know how visitors find and see your website? The easy way to figure it out is by using Google Analytics on your site. In this complete beginner’s guide to Google Analytics, we’ll explain everything you need to know about Google Analytics, why it’s important for your website, and how to get started using it.

What is Google Analytics?

Google Analytics is a free tracking tool that gives you detailed data on your website visitors and their actions on your site. It’s the most comprehensive analytics tool in the market.

With Google Analytics, you can easily make data-driven marketing decisions to grow your traffic and boost sales and revenue.

Below are a few benefits of using Google Analytics.

  • It’s free: It’s a freemium service and offers solutions for websites of all sizes.
  • It provides easy to understand reports: It gives you a better understanding of what works and what doesn’t on your site. Even if you’re not an analytics expert, you can easily interpret the data to improve customer experience on your site and boost revenue.
  • It’s comprehensive: It gives you everything you need to know about your visitors whether you’re a publisher, small business, eCommerce site owner, etc.

Why Use Google Analytics?

While it’s certainly a nice feeling to know you’re getting traffic to your website, that isn’t the only reason to use Google Analytics.

In fact, Google Analytics give you a lot more information than just the number of your visitors.

You can also learn about:

  • Location: You can identify the geographical location of your site visitors.
  • Traffic source: You can identify what websites send traffic to your site.
  • Content: You can find the most popular blog posts and pages of your site.
  • eCommerce: You can identify the shopping behavior of your customers and get a report on sales and revenue.
  • And much more…

When you understand your site visitors, the content they like, and how they find your website, you can tailor your strategy to grow your traffic even more.

For example, after looking at your Google Analytics data, you might find that there’s a certain day and time when you get the most visitors on your blog. By publishing a new post at that time, you can reach more visitors with your content.

Google Tag Manager

If you’re not that familiar with Google Tag Manager, you are probably wondering what it is and why you should use it. Lets find out what is it and how usefull it can be.

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

How Does Google Tag Manager Works?

Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager. GTM becomes very handy when you have lots of tags to manage because all of the code is stored in one place.

A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own. “No more developers needed.

How is Google Tag Manager different from Google Analytics?

  • Google Analytics is used for actual reporting and analysis. All conversion tracking goals or filters are managed through Analytics.
  • All reporting (conversion reports, custom segments, e-commerce sales, time on page, bounce rate, engagement reports, etc…) are done in Google Analytics.

What are the benefits of Google Tag Manager?

  • Once you get over the learning curve, what you can do in Google Tag Manager is pretty amazing. You can customize the data that is sent to Analytics.
  • You can set up and track basic events like PDF downloads, outbound links or button clicks. Or, complex enhanced e-commerce product and promotion tracking.

Learn How Your Marketing Dollars are Spent By Analyzing Your Google Analytics Data

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