We rebuilt the website with a modern design focused on user experience, home discovery, and conversion. New templates were created for floor plans, communities, and inventory homes, each with dynamic filtering and optimized layouts. Mobile performance, load speeds, ADA-friendly formatting, and clean navigation were implemented to support a seamless buyer journey.

We conducted comprehensive keyword research around home builders, Utah real estate, floor plans, and city-specific searches. Technical SEO improvements included structured data, faster load speeds, optimized metadata, internal linking, and content expansion for priority communities. Local SEO was strengthened to target buyers in specific regions and cities.

We launched targeted Google Ads campaigns focusing on branded searches, community-specific keywords, new construction homes, and move-in-ready inventory. We implemented conversion tracking, call extensions, and landing page improvements. Campaigns were optimized weekly for CTR, CPC, and cost-per-lead efficiency.

We designed and automated workflows using Zapier to streamline lead capture, appointment scheduling, home tour requests, and CRM updates. Automations ensured instant notifications to sales teams, accurate Salesforce data population, and consistent lead routing.

We optimized Salesforce by restructuring custom fields, improving page layouts, fixing broken automations, and building new flows for lead assignment, follow-up reminders, and opportunity tracking. These enhancements created a clean and efficient sales pipeline aligned with Wright Homes’ sales process.