Christensen Insurance Group
Christensen Insurance Group Case Study
Industry
Services Provided
Website
3x
increase in insurance quote form submissions
#3
Top 3 rankings in multiple Utah cities for major insurance keywords
60%
increase in organic traffic from local searches
The Challenge
Christensen Insurance Group, a growing independent insurance agency, struggled with low online visibility and an outdated website that did not reflect their professionalism or the range of insurance products they offered. The previous site lacked strong service pages, location targeting, mobile usability, and compelling calls-to-action. Their local search rankings were extremely limited, causing them to lose potential customers to competing agencies. They needed a modern website optimized for local SEO to increase quote requests and improve their online authority in highly competitive Utah markets.
Our Approach
Website Design & Development
We built a modern, fast, mobile-responsive website showcasing their insurance products with clear service pages, quote forms, trust elements, and local-focused messaging. The design emphasized simplicity, clarity, and strong CTAs to drive inquiries. We implemented an intuitive structure for Auto, Home, Life, Business, and Specialty Insurance categories, ensuring a clean user journey.
Local SEO Strategy
We executed a full local SEO framework targeting high-converting cities in Utah, including Sandy, Draper, Herriman, Alpine, and surrounding regions. This included optimized service pages, city-specific landing pages, metadata improvements, schema markup, directory consistency, and enhanced Google Business Profile performance. We also implemented localized content sections to improve visibility for key insurance queries.
The Results
Christensen Insurance Group saw substantial improvements after the redesign and local SEO rollout. The new website increased trust, improved navigation, and encouraged more users to request insurance quotes. Local SEO enhancements dramatically boosted rankings in key service areas, enabling the agency to compete more effectively with larger insurance providers. As organic visibility grew, website traffic, quote submissions, and inbound calls increased consistently. The agency now has a strong digital foundation supporting long-term growth in Utah’s competitive insurance market.
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- 3× increase in insurance quote form submissions
- Top 3 rankings in multiple Utah cities for major insurance keywords
- 60% increase in organic traffic from local searches
- Improved engagement and session duration due to modern UI/UX
Client Reviews
Jensen
Tina
Kayla
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