Behavioral Health Sciences Nevada
Behavioral Health Sciences Case Study
Industry
Services Provided
Website
3×
Increase in qualified leads
20+
inbound patient calls per week from Google Ads
45%
decrease in cost‑per‑lead
200%
increase in organic search visibility within 90 days
The Challenge
The client, a behavioral health sciences provider, struggled with low online visibility, minimal brand trust, and declining patient inquiries. Their website was outdated, difficult to navigate, and lacked clear conversion paths. SEO performance was weak due to missing optimization, poor technical structure, and limited content. Additionally, they were not capturing demand from high‑intent local searches because no Google Ads strategy was in place. The organization needed a complete digital overhaul to increase patient engagement, improve appointment requests, and strengthen credibility in the competitive healthcare market.
Our Approach
Website Design & Development
We redesigned the website with a clean, modern, patient‑focused interface. Navigation was reorganized for clarity, service pages were rewritten for emotional and informational impact, and strong CTAs were strategically placed. We ensured ADA-friendly design, fast loading times, and HIPAA‑conscious form structures. The redesign improved user experience and positioned the client as a trusted behavioral healthcare provider.
Search Engine Optimization (SEO)
We completed keyword research targeting behavioral and mental health services, optimized all metadata, and rebuilt technical SEO elements for clean site structure. New optimized service pages, FAQs, and blog content helped improve relevance and topical authority. Local SEO enhancements, including GMB optimization and citations, strengthened visibility for nearby patients seeking care.
Google Ads Management
We launched targeted Google Ads campaigns focused on therapy services, behavioral programs, treatment support, and crisis‑related search queries. Using high‑intent keyword groups, call extensions, conversion‑optimized landing pages, and remarketing audiences, we consistently generated qualified inquiries while lowering acquisition costs. Performance was monitored and optimized weekly.
The Results
The combined improvements to the website, SEO strategy, and Google Ads execution created a powerful growth engine for the client. The modern website reduced bounce rates and tripled form submissions. SEO enhancements boosted rankings for priority behavioral health keywords, leading to a surge in organic visibility. Google Ads became a reliable driver of new patient inquiries, delivering consistent weekly calls from highly motivated individuals seeking treatment. Overall, the organization experienced stronger brand trust, higher patient engagement, and a sustainable increase in new appointment requests.
- 3× increase in qualified leads
- 20+ inbound patient calls per week from Google Ads
- 45% decrease in cost‑per‑lead
- 200% increase in organic search visibility within 90 days
Client Reviews
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